Benefits

Credibility
Nothing reflects your business more to a customer than your appearance. In today's market, appearance is everything. Customers and clients are smart. Alot of their choices and perceptions come subconsciously.

A regular default background or sloppy one can give these thoughts:

- Are they lazy?
- They must not be creative.
- I hope their lack of details isn't reflecting how they do business.
- Is this really them?
- I'm looking for more info but their profile doesn't say much.

You do not want to represent your company like this. Yet, customers will get this impression from you just by how your Twitter page looks.

Branding
This is so important these days. In order for your company to sustain, people must remember you and must be able to associate you with something. At least all of your followers have checked out your profile at least once. Did you give them a good impression? Do they see your brand as sloppy or do they remember you by being on top of your game? When it comes to internet marketing, people associate companies by logos.

Providing More Information
Twitter's profile doesn't give you much room to describe yourself. Around 160 characters. Isn't your company worth more than that? You can try to squeeze your description into that, but look at our page for example @freebackground. We utilize the extra space around the middle column. We can easily provide all the info we want to relay to our clients. Not only that but we input our logo for branding effect. We also put in our contact information, otherwise, they could see us but didn't have a way to reach us.